annette
hollywood
installation view, Galerie Futura, Berlin 2014
installation view, Galerie Futura, Berlin 2014
installation view, Galerie Futura, Berlin 2014
installation view, Galerie Futura, Berlin 2014
installation view, Galerie Futura, Berlin 2014
BIGASSO from the series ARTIST NAMERINGS, 2007-2014
videostill
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installation view, Galerie Futura, Berlin 2014

Bigasso Baby

The video Bigasso Baby: A Hip Hop Performance Art Film is an aggressive response to the music video Picasso Baby: A Performance Art Film by the rapper Jay-Z. In his music video, he shows art as a status symbol by staging a star-studded exclusive performance event as the backdrop for his performance at a New York gallery. annette hollywood proceeds in a different fashion. For her music video, she leaves the world of art and moves on a golden bicycle through Berlin’s city space. With the symbols and tools of hip hop, she performs her “answer song” in locations where art takes on a resistant significance as street art or in another non-commercial form.

You are Bigasso Baby, a asso Baby big Bigasso Baby. Oh how revealing. You are Bigasso Baby, Once performance art was about not selling out! Who needs the artist who is present on another museum event of donors and owners, white cube loners? Now we need artists who speak up. I don’t mean another rapabout fuck if it is not a pro-gay rap and without a gender gap. BIGASSO BABY I don’t want a Picasso, but a casa for everyone, aah. I don’t know if you’re an asshole but it’s a dirge if your inner urge is just possessing a Warhol. If art is just bling-bling, like your golden ring and another sexy wife, what a poor life. Why the hell do you lovedrug dealing and think while fucking of gold ceilings? Wanting billions—isn’t it pervert while others play in the dirt? No I’m not envious, I just don’t want a world like this. You call yourself an artist, I say you’re a narcis-sist. If this is what art is about, I would be out. Art is working on utopia and not just on becoming a star, you self-made bourgeois. Better go shopping at ArtBasel ’cause your rap is just stupid Gefasel. Your audience are now stars, no one from the street like early Basquiats. Just the rich, the wannabees and the hip are following this white cube trip. Oh how unfeeling—wanting a trillion? For buying one overprized piece of fame you could support thousands of no name. Art is more than name-dropping and gallery hopping or shopping, so your art is flopping. You are Bigasso Baby, a asso Baby big Bigasso Baby. Oh how revealing. You are Bigasso Baby, a asso Baby big Bigasso Baby. when the lucky ones can’t build a regime of care and share. There is nothing bad in making big money if you pay people properly, honey. Every (art) work should be paid by a fair rate with cash free from exploitation, gimme standing ovation!!! Artists, please make this try and don’t rap sucha lullaby. What sense makes art if it doesn’t come from your heart? Just a winner’s game in white halls of fame. Brother, what a silly party but you are looking very arty. What‘s it gonna to take for me to go for you all to see this is the real sustain-able art, so don’t send me your advocate Bigasso Baby. a asso Baby big Bigasso Baby.

hollywood’s Bigasso Baby: A Hip Hop Performance Art Film explores artistic practice in the field of tension between commercialization, speculation, and representation on the one hand and actual production conditions and the precarious existence of many artists on the other. The video was shown for the first time in an installation at Berlin’s Galerie Futura that displayed the business of running exhibitions as a staging. In so doing, hollywood’s installation with its exhibition display, advertising banner, poster, and invitation card adapts the insignia of the rapper’s white cube staging and refers in a do-it-yourself aesthetic to the precarious conditions of production behind Bigasso Baby.