annette
hollywood
installation view, Projektraum Kunstquartier Bethanien, Berlin 2016

Hit (By Great Art)

The film Hit (By Great Art) places a fictional character at the focus to expose gender specific roles and distributions of power in the art world, raising questions of recognition, authenticity, and authorship. In Hit (By Great Art) actual participants from the Berlin art world appear at the exhibition opening of the fictional young artist Hugo Maria First at Galerie Topsella, playing roles like that of the gallerist, the collector, and the critic. Between reality and fiction, dependencies, hierarchies, and dynamics in the art world are made visible. annette hollywood’s series Kunst im Zeitalter ihrer weltweiten Käuflichkeit [Art in the Age of its Worldwide Purchasability] plays a role all its own. The glittering canvases and golden bag objects of this series become props in the film and show artworks to be self-referential market objects free of significance. For example, when Potent Picture is celebrated as equivalent to Lucio Fontana’s cut canvases. Over the course of the evening, the exhibition developed to become a dance floor and becomes a spectacle. The successful young artist is revealed to be a staging of the artist annette holly­wood, who uses the younger male artist to avoid the gender and age-­specific dynamics of the art market.

You are my top seller, artist-rockefeller, so young, on the top rung, the pale male fairy tale, for sale. Ohohohohoho, most of us knowing, art is a battlefield, high-yield. I am your Topsella, your golden fella, your rich bitch, there’s nohitch. Giving artwork a frame, push your name, to worldwide fame. Ohohohohoho, most of us knowing, art is a battlefield. Art means not equality, the price became the quality. Once there was a higher sense, now art is ruled by pence. Ohohohohoho, most of us knowing, art is a battlefield.